Bon Vivant is a liquor brand focused toward young adults (+21 years) that prefer to have a classy drink with friends rather than going out to a club.  This brand provides a series of top shelf liquors.  The packaging and other brand components reference expressive letterpress prints that draw in the young, vintage-inspired customer.  The tagline "One part liquor, one part class" sums up exactly what this brand is about. I created a logo, brand guidelines, stationary, print ads, photography and a website.