CHACO - RIVER BORNE READY
Chaco, an outdoor footwear brand, needed new messaging and leave behinds for a sales conference. Chaco felt they were due for an update in brand language and aesthetic, thus River Borne Ready came to life. This brand line communicates Chaco's inclination for nature and journeys made. This leave behind is the first pass at expressing that new message. This lookbook, measuring at 11"x17" when closed, is printed on newsprint style paper with 16 pages total. I designed the typeface and lockup for River Borne Ready as well as assisted in concepting and designing the lookbook.