HERE'S TO THE BOLD CAMPAIGN
Mount Mary University requested an external campaign to show the world the strong, curious women they create. The 'Here's to the Bold' campaign was our solution. I helped create the overall campaign direction, art directed photo and video shoots, designed the microsite, created and produced all print ads, web ads and out-of-home pieces.
Spreading 4 stories of incredible MMU graduates doing great things in their community. Pieces were placed in posters, billboards, bus shelters, print and digital ads and more.
MOUNT MARY CREATES
Mount Mary University has a sub-brand, Mount Mary Creates, that represents their creative, historical campus. I participated in a brand refresh by creating the new logo, developed a 10 page brand guidelines, and various campus apparel.